Tuesday, October 20, 2009

Aesthetics of commercial


When we are asking ourselves “ how aesthetic could be used and injected into tissues that have been rigidified by capitalist economy?” We basically separate art from our daily life. The capitalized and civilized society is an inevitable environment nowadays, which we find aesthetics in.  It is related to us and influences us since the time we were born. We analyze the structure of economy and capitalism, and we figure out what has been ignored or missed under this construction. Then we generate our own unique aesthetics toward this world rather than escaping from it into an irrelevant “art craft”.     

 

For me, that’s the reason I do admire the aesthetic courage of Andy Warhol, the leader of Pop arts. Which doesn’t mean Pop Arts is the only true arts. He penetrated the capitalized and economic world and saw the essence of the society. He didn’t pursue a narcissistic aesthetics to distinguish himself from the common.  He built a bridge between his aesthetics and human to connect the relationship between his action and viewers. It could be seen as an extraordinary art form, which will create another artistic generation like he did. His aesthetics exists,  not limited in his art work, in his point of view of art and his action to deal with art. He merge his aesthetic into his understanding of the world.

 

I think he is a good example to prove what Guattari mentioned in our reading:

“The only acceptable goal of human activities is the production of a subjectivity that constantly self enriches its relationship.”

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